Textbooks

Biol 242: A & P Activities & Lab Manual Instructor Olah

Biol 242: A & P Activities & Lab Manual Instructor Olah
$27.00

Required custom lab manual authored by the instructor                                                              

                                                                                                                     

ISBN/SKU: 
BIO242O
0

Biol 260 Microbiology Activities & Lab manual

Biol 260   Microbiology Activities & Lab manual
$25.00

Required for all sections.

ISBN/SKU: 
BIOL260
0

BIOL 260: Microbiology Hardbound (USED)

BIOL 260: Microbiology Hardbound (USED)
$39.00
ISBN/SKU: 
2900470541097
0

BIOL 260: Microbiology Principles & Explorations LL (USED)

BIOL 260: Microbiology Principles & Explorations LL (USED)
$52.63
ISBN/SKU: 
2901118285953
0

BUS 120: Foundations of Marketing, Loose-leaf Version

BUS 120: Foundations of Marketing, Loose-leaf Version
$63.82
$126.17
$63.82 - $126.17
ISBN/SKU: 
9780357756317
0

BUS 120: Marketing, Real People, Real Choices Loose-Leaf

BUS 120: Marketing, Real People, Real Choices Loose-Leaf
$138.14
$51.00
$51.00 - $138.14
ISBN/SKU: 
9780134293141
0
Author: 
Publisher: 

BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices

BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices
$106.91

Choose this E-Text for savings a hardcopy of the text is not required.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
ISBN/SKU: 
9780135209929
Publication Date: 
2019-04-25
0
Author: 
Publisher: 
Publisher: 
Pearson

BUS 127: Social Media Marketing

BUS 127: Social Media Marketing
$81.24
**Winner of the TAA 2017 Textbook Excellence Award**



Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.
TAA Judges Panel


The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.









ISBN/SKU: 
9781529731989
Publication Date: 
2021-01-14
0
Author: 
Publisher: 
Publisher: 
Sage Publications Ltd

BUS 128: SEO 2020 Learn Search Engine Optimization (USED)

BUS 128: SEO 2020 Learn Search Engine Optimization (USED)
$21.92
ISBN/SKU: 
2901712354888
0

BUS 129: The Art of Digital Marketing: The Definitive Guide

BUS 129: The Art of Digital Marketing: The Definitive Guide
$50.35
The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

  • Get inside the customer's head with deep consumer research
  • Constantly improve your campaigns based on feedback and interactions
  • Integrate digital activities across channels, including traditional marketing
  • Build campaigns based on customer choice and control
  • Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

    ISBN/SKU: 
    9781119265702
    Publication Date: 
    2016-04-18
    0
    Author: 
    Publisher: 
    Publisher: 
    Wiley

    BUS 138: Strategic Compensation A Resource Management Approach Loose-Leaf

    BUS 138: Strategic Compensation A Resource Management Approach Loose-Leaf
    $40.28
    ISBN/SKU: 
    2900134321089
    0

    BUS 138: Strategic Compensation: A Human Resource Management Approach Hardbound

    BUS 138: Strategic Compensation: A Human Resource Management Approach Hardbound
    $235.14
    For courses in Human Resource Management. Connecting Art and Science in Compensation Practices Strategic Compensation: A Human Resource Management Approachdemonstrates the art and science of compensation practice and its role in a company's competitive advantage. Through focused activities and supporting course material, readers build a solid foundation to become proficient compensation professionals. The Ninth Edition focuses on the context of compensation practice, the criteria used to compensate employees, compensation system design issues, employee benefits, the challenges of compensating key strategic employee groups, and pay and benefits around the world, preparing readers to assume the roles of successful compensation professionals. Also Available with MyManagementLab(R) This title is available with MyManagementLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134304217 / 9780134304212 Strategic Compensation: A Human Resource Management Approach Plus MyManagementLab with Pearson eText -- Access Card Package, 9/e Package consists of:
  • 0134320549 / 9780134320540 Strategic Compensation: A Human Resource Management Approach
  • 0134320573 / 9780134320571 MyManagementLab with Pearson eText -- Access Card -- for Strategic Compensation: A Human Resource Management Approach
  • ISBN/SKU: 
    9780134320540
    Publication Date: 
    2016-01-03
    0
    Author: 
    Publisher: 
    Publisher: 
    Pearson

    BUS 139: Employment Law For Human Resource Practice

    BUS 139: Employment Law For Human Resource Practice
    $320.76
    $39.79
    $39.79 - $320.76
    Packed with cutting-edge cases and hands-on applications, EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 5TH EDITION explains the major issues and rules of employment law and how they apply to your human resource career. The text addresses human resource practices associated with each stage of the employment process--from hiring, to managing, to firing. Clippings of current news stories, hypothetical situations, and real cases help you understand how legal concepts apply to business situations, while practical advice for what to do as a manager is summarized at the end of each chapter. Covering the most important employment law topics, the text is completely up to date with the latest legislation, new regulations, and recent case law. It includes extended coverage of the rights of vulnerable employees under the Americans with Disabilities Act, racial discrimination, the use of background checks, the Family Medical Leave Act, and more.
    ISBN/SKU: 
    9781305112124
    Publication Date: 
    2015-01-01
    0
    Author: 
    Publisher: 
    Publisher: 
    Cengage Learning

    BUS 150: Contemporary Mathematics for Business & Consumers with Web Assign Access Code Bundle

    BUS 150: Contemporary Mathematics for Business & Consumers with Web Assign Access Code Bundle
    $264.09

    Hardcopy text is not required. Students are encouraged to choose Cengage Unlimited Acccess Code which provides a digital text & MindTap access at lower cost. 

    ISBN/SKU: 
    9780357195994
    0

    BUS 152: Bundle: Operations and Supply Chain Management Loose-Leaf Version + MindTap, 1 term Access Card

    BUS 152: Bundle: Operations and Supply Chain Management Loose-Leaf Version + MindTap, 1 term Access Card
    $174.28

    Hardcopy NOT required. For Savings you may choose to purchase the stand-alone Cengage Unlimited 1 Semester Access Code which provides the Mind Tap Platform and and E-Text.  

    ISBN/SKU: 
    9781337610711
    0
    Author: 
    Publisher: 

    BUS 153: The Lean Strategy

    BUS 153: The Lean Strategy
    $36.20

    A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations

    A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed.

    Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You'll learn how to think--and then act--differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today's most pressing challenges

    ISBN/SKU: 
    9781259860423
    Publication Date: 
    2017-06-23
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    BUS 153: The Lean Turnaround Action Guide

    BUS 153: The Lean Turnaround Action Guide
    $38.13

    This companion to The Lean Turnaround shows exactly how to use "lean leadership" to eliminate waste while increasing profitability and driving sustainability

    While many companies have attempted to become Lean, few have captured the full promise of this better way of business. In this compelling sequel to The Lean Turnaround, lean pioneer Art Byrne leads you through a step-by-step transformation in which he tackles all the key challenges that you will deal with.

    Lean is more than a tactic. Byrne reveals its power as a complete strategy that:

    *Dramatically boosts profit margins, earnings, and ultimately enterprise value by
    *Engaging every employee in a culture of continuous improvements where
    *Every person takes ownership for problem-solving and learning in order to
    *Deliver more value to the customer by identifying and removing waste--permanently.

    In The Lean Turnaround Action Guide, Byrne draws from his 30 years of experience leading Lean in more than 30 companies. By setting this book in a company based on his experience, he is able to identify and guide you through the many challenges you will face on your successful Lean turnaround.

    ISBN/SKU: 
    9780071848909
    Publication Date: 
    2016-10-17
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    Bus 154: Small Business Management: Launching and Growing Entrepreneurial Ventures (USED)

    Bus 154: Small Business Management: Launching and Growing Entrepreneurial Ventures (USED)
    $98.75
    ISBN/SKU: 
    2900357039419
    0

    BUS 171: Business Communications LL +Mind Tap for business Communication 1 Term Access Bundle

    BUS 171: Business Communications LL +Mind Tap for business Communication 1 Term Access Bundle
    $184.97

    Hardcopy not required instructor.  For savings purchase the Cengage Unlimited Access Code instead of this Paper Text/MindTap Platform Bundle.  Do not purchase both.  

    ISBN/SKU: 
    9781337736350
    0

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card
    $142.56

    Loose-Leaf 12th edition and MindTap Access Card.  For savings instead of purchasing the hardcopy text with platform access you may choose to purchase a Cengage Unlimited Access Code. The stand alone code provides acess to the E-Text and to the MindTap platform needed for class.  

    ISBN/SKU: 
    9781305927810
    0

    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20

    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20
    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20
    $304.28
    ISBN/SKU: 
    9781260361360
    0

    BUS 230: Introduction to Health Services Administration

    BUS 230: Introduction to Health Services Administration
    $97.78
    $79.14
    $79.14 - $97.78

    Learn how to effectively manage both people and a practice as a health care administrator with Elsevier's Introduction to Health Services Administration. This comprehensive and easy-to-understand text includes an overview of health care delivery in the United States along with an exploration of each role and function of a health services administrator in an ambulatory care facility. From scheduling patients to managing the revenue cycle, you will learn about every aspect of workflow in addition to relevant issues that heavily influence health care practices today, like HIPPA, regulatory compliance, civil and criminal law, and more. This text also provides a wonderful overview of necessary skills such as how to use an electronic health record system and practice management software, how to budget for staff and equipment, how to manage inventory, how to manage risk, how to improve quality and performance in the practice, and how to best market the practice. If you're looking to become a successful health services administrator, this text is the critical first step.

  • UNIQUE! Comprehensive approach
  • covers the role and functions of a health services administrator and applies them to an array of ambulatory care settings - from a traditional physician's office to a retail care clinic.
  • UNIQUE! Coverage of key PAHCOM and AAPC competencies help you prepare for the competencies on the CMM and CPPM credentialing exams.
  • UNIQUE! Case study scenarios are constructed around many different settings to provide a snapshot of professional life.
  • UNIQUE! Takeaway boxes highlight key points and important concepts.
  • Current Trends in Health Care boxes discuss methods, ideas, and newsworthy issues.
  • Take Learning to the Next Level boxes clarify the subjects being discussed with supplemental information.
  • Learning Checkpoints appear in each section to help you gauge your own learning successes at that point in the reading.
  • Review questions are tied to each learning objective.
  • More than 200 images illustrate difficult concepts and bring health services administration to life.
  • Key terms with definitions in the margins make it easy to identify and learn new vocabulary.
  • Answers to exercises in the text and review questions in the back of the book equip you for self-study.
  • ISBN/SKU: 
    9780323462235
    Publication Date: 
    2017-12-07
    0
    Author: 
    Publisher: 
    Publisher: 
    Mosby

    BUS 310: Project Management: A Systems Approach to Planning, Scheduling & Controlling

    BUS 310: Project Management: A Systems Approach to Planning, Scheduling & Controlling
    $123.24
    "This Twefth Edition of the bestselling "bible" of project management maintains the streamlined approach of the prior editions and continues to align with PMI's Project Management Body of Knowledge (PMBOK)"--
    ISBN/SKU: 
    9781119165354
    0
    Author: 
    Publisher: 

    BUS& 101: Foundations of Business

    BUS& 101: Foundations of Business
    $113.56
    Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That�s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation�s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
    ISBN/SKU: 
    9780357717943
    0
    Author: 
    Publisher: 

    Business Math Formulas

    Business Math Formulas
    $6.95

    Comprehensive guide on basic formulas & definitions for an introductory course in business mathematics.

    ISBN/SKU: 
    9781423203049
    Publication Date: 
    2007-07-09
    0
    Author: 
    Publisher: 
    Quickstudy Reference Guides

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