BUS: Business

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

**Winner of the TAA 2017 Textbook Excellence Award**



Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.
TAA Judges Panel


The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.

The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

Get inside the customer's head with deep consumer research

Constantly improve your campaigns based on feedback and interactions

Integrate digital activities across channels, including traditional marketing

Build campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Packed with cutting-edge cases and hands-on applications, Walsh's EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 7E explains major issues and rules of employment law behind each step of the employment process -- all in understandable terms. You learn how law impacts your career, as a manager or employee. Current news, typical situations and real cases help you understand how legal concepts apply to each stage of employment -- from hiring and managing to firing. Each chapter begins with new learning objectives and ends with a summary of practical advice for today's managers. Updates addresses the latest topics in employment law, from discrimination based on sexual orientation and "gig workers" to COVID-19, pay equity and other pressing issues. This edition provides insights to help you prevent discrimination and harassment, accommodate employees with disabilities, comply with wage and hour laws, and avoid wrongful terminations and other common legal issues.

This companion to The Lean Turnaround shows exactly how to use "lean leadership" to eliminate waste while increasing profitability and driving sustainability

While many companies have attempted to become Lean, few have captured the full promise of this better way of business. In this compelling sequel to The Lean Turnaround, lean pioneer Art Byrne leads you through a step-by-step transformation in which he tackles all the key challenges that you will deal with.

Lean is more than a tactic. Byrne reveals its power as a complete strategy that:

*Dramatically boosts profit margins, earnings, and ultimately enterprise value by
*Engaging every employee in a culture of continuous improvements where
*Every person takes ownership for problem-solving and learning in order to
*Deliver more value to the customer by identifying and removing waste--permanently.

In The Lean Turnaround Action Guide, Byrne draws from his 30 years of experience leading Lean in more than 30 companies. By setting this book in a company based on his experience, he is able to identify and guide you through the many challenges you will face on your successful Lean turnaround.

Learn how to effectively manage both people and a practice as a health care administrator with Elsevier's Introduction to Health Services Administration. This comprehensive and easy-to-understand text includes an overview of health care delivery in the United States along with an exploration of each role and function of a health services administrator in an ambulatory care facility. From scheduling patients to managing the revenue cycle, you will learn about every aspect of workflow in addition to relevant issues that heavily influence health care practices today, like HIPPA, regulatory compliance, civil and criminal law, and more. This text also provides a wonderful overview of necessary skills such as how to use an electronic health record system and practice management software, how to budget for staff and equipment, how to manage inventory, how to manage risk, how to improve quality and performance in the practice, and how to best market the practice. If you're looking to become a successful health services administrator, this text is the critical first step.

UNIQUE! Comprehensive approach

covers the role and functions of a health services administrator and applies them to an array of ambulatory care settings - from a traditional physician's office to a retail care clinic.

UNIQUE! Coverage of key PAHCOM and AAPC competencies help you prepare for the competencies on the CMM and CPPM credentialing exams.

UNIQUE! Case study scenarios are constructed around many different settings to provide a snapshot of professional life.

UNIQUE! Takeaway boxes highlight key points and important concepts.

Current Trends in Health Care boxes discuss methods, ideas, and newsworthy issues.

Take Learning to the Next Level boxes clarify the subjects being discussed with supplemental information.

Learning Checkpoints appear in each section to help you gauge your own learning successes at that point in the reading.

Review questions are tied to each learning objective.

More than 200 images illustrate difficult concepts and bring health services administration to life.

Key terms with definitions in the margins make it easy to identify and learn new vocabulary.

Answers to exercises in the text and review questions in the back of the book equip you for self-study.

PROJECT MANAGEMENT

THE #1 GUIDE FOR STUDENTS AND PROFESSIONALS, NOW UPDATED FOR THE LATEST TRENDS AND EMERGING ISSUES

Project Management, or the "Project Management bible" as it's widely known, provides practical guidance on all aspects of project management. It features a streamlined approach to PM functions--in full alignment with the concepts and standards outlined in PMI's latest A Guide to the Project Management Body of Knowledge, (PMBOK(R) Guide)--without stinting on detailed coverage of the tools and methods used at all stages of a project.

This 12th Edition has been updated to reflect recent changes to the PMBOK(R) Guide--Sixth Edition, and features in-depth coverage of emerging topics, including global stakeholder management, causes of failure, agile project management, project governance failure, customer approval milestones, classifying project metrics, and more. Also, supplementary materials are available for students, professionals, and instructors.

Understand organizational structures and project management functions

Learn how to control costs, manage risk, and analyze trade-offs

Examine different methods used for planning, scheduling, QA, and more

Work effectively with customers and stakeholders from around the globe

As projects increase in scope and complexity, managing them across time zones, language barriers, and technology platforms requires a systematic approach that accounts for every detail. All the more reason to keep Project Management, 12th Edition within arm's reach throughout all stages of the projects you manage.