BUS: Business

BUS 120: Foundations of Marketing, Loose-leaf Version

BUS 120: Foundations of Marketing, Loose-leaf Version
$126.17
ISBN/SKU: 
9780357756317
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BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices

BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices
$106.91

Choose this E-Text for savings a hardcopy of the text is not required.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
ISBN/SKU: 
9780135209929
Publication Date: 
2019-04-25
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Pearson

BUS 123: Records Management (TEXT ONLY) (P) (USED)

BUS 123: Records Management (TEXT ONLY) (P) (USED)
$121.00

Students may use either the hardcopy text or the Cengage Unimited Code which provides an EText

ISBN/SKU: 
2901305119160
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BUS 127: Social Media Marketing

BUS 127: Social Media Marketing
$81.24
**Winner of the TAA 2017 Textbook Excellence Award**



"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."
TAA Judges Panel


The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.









ISBN/SKU: 
9781529731989
Publication Date: 
2021-01-14
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Sage Publications Ltd

BUS 127: Social Media Marketing: A Strategic Approach

BUS 127: Social Media Marketing: A Strategic Approach
$151.91
ISBN/SKU: 
9780357516188 
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BUS 129: Digital Marketing Strategy: An Integrated Approach to Online Marketing

BUS 129: Digital Marketing Strategy: An Integrated Approach to Online Marketing
$41.90

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy
is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

ISBN/SKU: 
9781398605978
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BUS 137: Subscription-Managing Human Resources, 9th Edition

BUS 137: Subscription-Managing Human Resources, 9th Edition
$89.99

NOT AVAILABLE FROM BTC CAMPUS STORE.

Purchase directly from Pearson Subscription Website, this site will present options and pricing for your text. Please contact your instructor with any questions.

https://www.pearson.com/en-us/subject-catalog/p/managing-human-resources/P200000005902

ISBN/SKU: 
9780135195987
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BUS 139: Employment Law for Human Resource Practice

BUS 139: Employment Law for Human Resource Practice
$402.02
Packed with cutting-edge cases and hands-on applications, Walsh's EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 7E explains major issues and rules of employment law behind each step of the employment process -- all in understandable terms. You learn how law impacts your career, as a manager or employee. Current news, typical situations and real cases help you understand how legal concepts apply to each stage of employment -- from hiring and managing to firing. Each chapter begins with new learning objectives and ends with a summary of practical advice for today's managers. Updates addresses the latest topics in employment law, from discrimination based on sexual orientation and "gig workers" to COVID-19, pay equity and other pressing issues. This edition provides insights to help you prevent discrimination and harassment, accommodate employees with disabilities, comply with wage and hour laws, and avoid wrongful terminations and other common legal issues.
ISBN/SKU: 
9780357717547
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BUS 153: The Lean Strategy

BUS 153: The Lean Strategy
$36.20

A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed.

Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You'll learn how to think--and then act--differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today's most pressing challenges

ISBN/SKU: 
9781259860423
Publication Date: 
2017-06-23
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Publisher: 
McGraw-Hill Education

BUS 153: The Lean Turnaround Action Guide

BUS 153: The Lean Turnaround Action Guide
$38.13

This companion to The Lean Turnaround shows exactly how to use "lean leadership" to eliminate waste while increasing profitability and driving sustainability

While many companies have attempted to become Lean, few have captured the full promise of this better way of business. In this compelling sequel to The Lean Turnaround, lean pioneer Art Byrne leads you through a step-by-step transformation in which he tackles all the key challenges that you will deal with.

Lean is more than a tactic. Byrne reveals its power as a complete strategy that:

*Dramatically boosts profit margins, earnings, and ultimately enterprise value by
*Engaging every employee in a culture of continuous improvements where
*Every person takes ownership for problem-solving and learning in order to
*Deliver more value to the customer by identifying and removing waste--permanently.

In The Lean Turnaround Action Guide, Byrne draws from his 30 years of experience leading Lean in more than 30 companies. By setting this book in a company based on his experience, he is able to identify and guide you through the many challenges you will face on your successful Lean turnaround.

ISBN/SKU: 
9780071848909
Publication Date: 
2016-10-17
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Publisher: 
McGraw-Hill Education

BUS 191: Essentials of Business Communication, Loose-leaf Version

BUS 191: Essentials of Business Communication, Loose-leaf Version
$135.79
ISBN/SKU: 
9780357983669
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BUS& 101: Foundations of Business

BUS& 101: Foundations of Business
$167.86
$111.59
$111.59 - $167.86
Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That�s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation�s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
ISBN/SKU: 
9780357717943
Publication Date: 
2022-03-14
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Cengage Learning

BUS& 101: Introduction to Business OpenStax

BUS& 101: Introduction to Business OpenStax
$48.50
$69.14
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$20.64
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This is an Open Resource Text which may be viewed for free at  Ch. 1 Introduction - Introduction to Business | OpenStax .  A hardcopy of the text is available but is not required by your instructor.

ISBN/SKU: 
9781947172548
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Business Math Formulas

Business Math Formulas
$6.95

Comprehensive guide on basic formulas & definitions for an introductory course in business mathematics.

ISBN/SKU: 
9781423203049
Publication Date: 
2007-07-09
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Quickstudy Reference Guides

Cengage Unlimited 1 Semester Access Code

Cengage Unlimited 1 Semester Access Code
$131.00

This Cengage Unlimited Access code provides access to an E-Text and MindTap, WebAssign or SAM Platforms.   

Subscribe and save on all your course materials with Cengage Unlimited. For one price, you�ll get access to all your Cengage online homework platforms like MindTap, WebAssign, OpenNow, SAM, CNOWv2 and OWLv2, plus: Access to all the Cengage eTextbooks you need for your Cengage courses + our entire online library for one price no matter how many you needStudy Tools including test prep, study guides and video quick lessonsAccess to a career center to help you gain marketable job skills and explore career optionsAt least 4 free hardcopy textbook rentals - just pay shipping & handling for each, available within the 50 statesDon�t need access to Cengage online homework platforms? Check out Cengage Unlimited eTextbooks.Available in the US only
ISBN/SKU: 
9780357700037
Publication Date: 
2018-06-22
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Publisher: 
Cengage Learning

Cengage Unlimited E-Book Code (No Platforms)

BUS 188: Cengage Unlimited E-Book Code (No Platforms)
$75.00

This Cengage Unlimited code provides 4 month E-Book access for up to 4 text.  Be sure to only purchase this code for classes that do not require access to a Cengage Platform. You may call us if you have any questions on which Cengage Unlimited you will need.

ISBN/SKU: 
9780357693933
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