BUS: Business

BUS 101: Foundations of Business 6th Ed (USED)

BUS 101: Foundations of Business 6th Ed (USED)
BUS 101: Foundations of Business 6th Ed (USED)
$75.36
ISBN/SKU: 
2901337386929
0

BUS 120: Marketing, Real People, Real Choices Loose-Leaf

BUS 120: Marketing, Real People, Real Choices Loose-Leaf
$138.14
$51.00
$51.00 - $138.14
New/Used: Used
ISBN/SKU: 
9780134293141
0
Author: 
Publisher: 

BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices

BUS 120: MYMARKETINGLAB w/Etext for Marketing Real People, Real Choices
$106.91

Choose this E-Text for savings a hardcopy of the text is not required.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
ISBN/SKU: 
9780135209929
Publication Date: 
2019-04-25
0
Author: 
Publisher: 
Publisher: 
Pearson

BUS 127: Social Media Marketing

BUS 127: Social Media Marketing
$84.11
**Winner of the TAA 2017 Textbook Excellence Award**



Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.
TAA Judges Panel


The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.









ISBN/SKU: 
9781529731989
0
Author: 
Publisher: 

BUS 127: Social Media Marketing: A Strategic Approach

BUS 127: Social Media Marketing: A Strategic Approach
$126.92
$151.91
$126.92 - $151.91
ISBN/SKU: 
9780357516188 
0

BUS 129: The Art of Digital Marketing: The Definitive Guide

BUS 129: The Art of Digital Marketing: The Definitive Guide
$29.12
$50.35
$29.12 - $50.35
New/Used: New
The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

  • Get inside the customer's head with deep consumer research
  • Constantly improve your campaigns based on feedback and interactions
  • Integrate digital activities across channels, including traditional marketing
  • Build campaigns based on customer choice and control
  • Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

    ISBN/SKU: 
    9781119265702
    Publication Date: 
    2016-04-18
    0
    Author: 
    Publisher: 
    Publisher: 
    Wiley

    BUS 137: Managing Human Resources Looseleaf (USED)

    BUS 137: Managing Human Resources Looseleaf (USED)
    $138.47
    ISBN/SKU: 
    2900133024424
    0

    BUS 139: Employment Law For Human Resource Practice

    BUS 139: Employment Law For Human Resource Practice
    $320.76
    $39.79
    $39.79 - $320.76
    New/Used: Used
    Packed with cutting-edge cases and hands-on applications, EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 5TH EDITION explains the major issues and rules of employment law and how they apply to your human resource career. The text addresses human resource practices associated with each stage of the employment process--from hiring, to managing, to firing. Clippings of current news stories, hypothetical situations, and real cases help you understand how legal concepts apply to business situations, while practical advice for what to do as a manager is summarized at the end of each chapter. Covering the most important employment law topics, the text is completely up to date with the latest legislation, new regulations, and recent case law. It includes extended coverage of the rights of vulnerable employees under the Americans with Disabilities Act, racial discrimination, the use of background checks, the Family Medical Leave Act, and more.
    ISBN/SKU: 
    9781305112124
    Publication Date: 
    2015-01-01
    0
    Author: 
    Publisher: 
    Publisher: 
    Cengage Learning

    BUS 150: Contemporary Mathematics for Business & Consumers with Web Assign Access Code Bundle

    BUS 150: Contemporary Mathematics for Business & Consumers with Web Assign Access Code Bundle
    $223.46

    Hardcopy text is not required. Students are encouraged to choose Cengage Unlimited Acccess Code which provides a digital text & MindTap access at lower cost. 

    ISBN/SKU: 
    9780357195994
    0

    BUS 153: The Lean Strategy

    BUS 153: The Lean Strategy
    $36.20

    A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations

    A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed.

    Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You'll learn how to think--and then act--differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today's most pressing challenges

    ISBN/SKU: 
    9781259860423
    Publication Date: 
    2017-06-23
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    BUS 153: The Lean Turnaround Action Guide

    BUS 153: The Lean Turnaround Action Guide
    $38.13

    This companion to The Lean Turnaround shows exactly how to use "lean leadership" to eliminate waste while increasing profitability and driving sustainability

    While many companies have attempted to become Lean, few have captured the full promise of this better way of business. In this compelling sequel to The Lean Turnaround, lean pioneer Art Byrne leads you through a step-by-step transformation in which he tackles all the key challenges that you will deal with.

    Lean is more than a tactic. Byrne reveals its power as a complete strategy that:

    *Dramatically boosts profit margins, earnings, and ultimately enterprise value by
    *Engaging every employee in a culture of continuous improvements where
    *Every person takes ownership for problem-solving and learning in order to
    *Deliver more value to the customer by identifying and removing waste--permanently.

    In The Lean Turnaround Action Guide, Byrne draws from his 30 years of experience leading Lean in more than 30 companies. By setting this book in a company based on his experience, he is able to identify and guide you through the many challenges you will face on your successful Lean turnaround.

    ISBN/SKU: 
    9780071848909
    Publication Date: 
    2016-10-17
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    BUS 171: Business Communications LL +Mind Tap for business Communication 1 Term Access Bundle

    BUS 171: Business Communications LL +Mind Tap for business Communication 1 Term Access Bundle
    $184.97

    Hardcopy not required instructor.  For savings purchase the Cengage Unlimited Access Code instead of this Paper Text/MindTap Platform Bundle.  Do not purchase both.  

    ISBN/SKU: 
    9781337736350
    0

    BUS 188: How 14 Paper Text and Workbook Bundle

    BUS 188: How 14 Paper Text and Workbook Bundle
    $271.58
    ISBN/SKU: 
    9781337068123
    0

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card
    $142.56

    Loose-Leaf 12th edition and MindTap Access Card.  For savings instead of purchasing the hardcopy text with platform access you may choose to purchase a Cengage Unlimited Access Code. The stand alone code provides acess to the E-Text and to the MindTap platform needed for class.  

    ISBN/SKU: 
    9781305927810
    0

    BUS 310: Project Management: A Systems Approach to Planning, Scheduling & Controlling

    BUS 310: Project Management: A Systems Approach to Planning, Scheduling & Controlling
    $123.24
    "This Twefth Edition of the bestselling "bible" of project management maintains the streamlined approach of the prior editions and continues to align with PMI's Project Management Body of Knowledge (PMBOK)"--
    ISBN/SKU: 
    9781119165354
    0
    Author: 
    Publisher: 

    BUS& 101: Introduction to Business OpenStax

    BUS& 101: Introduction to Business OpenStax
    $69.14

    This is an Open Resource Text which may be viewed for free at  Ch. 1 Introduction - Introduction to Business | OpenStax .  A hardcopy of the text is available but is not required by your instructor.

    ISBN/SKU: 
    9781947172548
    0

    Business Math Formulas

    Business Math Formulas
    $6.95

    Comprehensive guide on basic formulas & definitions for an introductory course in business mathematics.

    ISBN/SKU: 
    9781423203049
    Publication Date: 
    2007-07-09
    0
    Author: 
    Publisher: 
    Quickstudy Reference Guides

    Cengage Unlimited 1 Semester Access Code

    Cengage Unlimited 1 Semester Access Code
    $119.99

    This Cengage Unlimited Access code provides access to an E-Text and MindTap, WebAssign or SAM Platforms.   

    Subscribe and save on all your course materials with Cengage Unlimited. For one price, you�ll get access to all your Cengage online homework platforms like MindTap, WebAssign, OpenNow, SAM, CNOWv2 and OWLv2, plus: Access to all the Cengage eTextbooks you need for your Cengage courses + our entire online library for one price no matter how many you needStudy Tools including test prep, study guides and video quick lessonsAccess to a career center to help you gain marketable job skills and explore career optionsAt least 4 free hardcopy textbook rentals - just pay shipping & handling for each, available within the 50 statesDon�t need access to Cengage online homework platforms? Check out Cengage Unlimited eTextbooks.Available in the US only
    ISBN/SKU: 
    9780357700037
    Publication Date: 
    2018-06-22
    0
    Author: 
    Publisher: 
    Publisher: 
    Cengage Learning

    Cengage Unlimited E-Book Code (No Platforms)

    BUS 188: Cengage Unlimited E-Book Code (No Platforms)
    $69.99

    This Cengage Unlimited code provides 4 month E-Book access for up to 4 text.  Do not purchase for classes other than BUS 188 which does not require access to a Cengage Platform.

    ISBN/SKU: 
    9780357693933
    0

    Used Project Management: A Managerial Approach 8th Ed (USED)

    Used Project Management: A Managerial Approach 8th Ed (USED)
    $23.09
    $92.35
    You Save:
    $69.26
    Sale 75% off 1 item

    All Clearance sales are final.

    ISBN/SKU: 
    U9780470533024
    0

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