BUS: Business

ART OF SOCIAL MEDIA

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$36.99
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.


But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money.


With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.


For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."

ISBN/SKU: 
9781591848073
Publication Date: 
2014-12-04
0
Author: 
Publisher: 
Publisher: 
Portfolio

Basic Math Review

Basic Math Review
$5.00

Study guide for the math section of the Accuplacer Test 

Reviews: Subtration, Addition, Fractions and more

ISBN/SKU: 
BASICM
Publication Date: 
1901-12-13
0

Bus 100: Solving Business Problems With an Electronic Calculator

Bus 100: Solving Business Problems With an Electronic Calculator
$86.28
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Ten keys may be checked out from the library for use during your class.

Paper rolls and ink ribbons may be purchased at the Campus Store.

This consumable spiral-bound text-workbook contains 34 lessons in six sections that teach students how to use the efficient 10-key touch method to solve business problems on a calculator.
ISBN/SKU: 
9780078300202
Publication Date: 
2002-08-12
0
Author: 
Publisher: 
Publisher: 
McGraw-Hill Education

BUS 101: Foundations of Business 6th Ed

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$133.65
New/Used: New
Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
ISBN/SKU: 
9781337386920
Publication Date: 
2018-02-01
0
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Publisher: 
Publisher: 
Cengage Learning

BUS 120: Marketing - Real People, Real Choices

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$203.58
ISBN/SKU: 
9780134292663
Publication Date: 
2017-01-14
0
Author: 
Publisher: 
Publisher: 
Pearson

BUS 120: Marketing, Real People, Real Choices Loose-Leaf

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$139.49
ISBN/SKU: 
9780134293141
Publication Date: 
2017-01-15
0
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Publisher: 
Publisher: 
Pearson

BUS 123: Records Management with LMS MindTap Access Card Bundle

BUS 123: Records Management with LMS MindTap Access Card Bundle
$197.86
ISBN/SKU: 
9781305625723
0

BUS 127: Social Media Marketing: A Stratigic Approach

BUS 127: Social Media Marketing: A Stratigic Approach
$140.71
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
ISBN/SKU: 
9781305502758
Publication Date: 
2016-03-22
0
Author: 
Publisher: 
Publisher: 
Cengage Learning

BUS 128: SEO 2019 Learning Search Engine Optimization With Smart Internet Marketing Strategies

BUS 128: SEO 2019 Learning Search Engine Optimization With Smart Internet Marketing Strategies
$22.25
ISBN/SKU: 
9781730775758
Publication Date: 
2018-11-02
0
Author: 
Publisher: 
Independently Published

BUS 129: The Art of Digital Marketing: The Definitive Guide

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$40.00
New/Used: New
The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

  • Get inside the customer's head with deep consumer research
  • Constantly improve your campaigns based on feedback and interactions
  • Integrate digital activities across channels, including traditional marketing
  • Build campaigns based on customer choice and control
  • Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

    ISBN/SKU: 
    9781119265702
    Publication Date: 
    2016-04-18
    0
    Author: 
    Publisher: 
    Publisher: 
    Wiley

    BUS 137: Managing Human Resources with MyLab Management + Etext Access

    BUS 137: Managing Human Resources with MyLab Management + Etext Access
    $207.27

    MyLab Management Access Code is required.

    ISBN/SKU: 
    9780133972924
    Publication Date: 
    2015-01-03
    0
    Author: 
    Publisher: 
    Publisher: 
    Pearson

    BUS 138: Strategic Compensation A Resource Management Approach

    BUS 138: Strategic Compensation A Resource Management Approach
    $201.33
    "For courses in Human Resource Management." Connecting Art and Science in Compensation Practices "Strategic Compensation: A Human Resource Management Approach" demonstrates the art and science of compensation practice and its role in a company s competitive advantage. Through focused activities and supporting course material, readers build a solid foundation to become proficient compensation professionals. The Ninth Edition focuses on the context of compensation practice, the criteria used to compensate employees, compensation system design issues, employee benefits, the challenges of compensating key strategic employee groups, and pay and benefits around the world, preparing readers to assume the roles of successful compensation professionals. Also Available with MyManagementLab(r) This title is available with MyManagementLab an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134304217 / 9780134304212 "Strategic Compensation: A Human Resource Management Approach Plus MyManagementLab with Pearson eText -- Access Card Package, "9/e Package consists of: 0134320549 / 9780134320540 "Strategic Compensation: A Human Resource Management Approach" 0134320573 / 9780134320571 "MyManagementLab with Pearson eText -- Access Card -- for Strategic Compensation: A Human Resource Management Approach" "
    ISBN/SKU: 
    9780134321080
    Publication Date: 
    2016-01-13
    0
    Publisher: 
    Publisher: 
    Pearson

    BUS 138: Strategic Compensation: A Human Resource Management Approach Hardbound

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    $259.00
    For courses in Human Resource Management. Connecting Art and Science in Compensation Practices Strategic Compensation: A Human Resource Management Approach demonstrates the art and science of compensation practice and its role in a company's competitive advantage. Through focused activities and supporting course material, readers build a solid foundation to become proficient compensation professionals. The Ninth Edition focuses on the context of compensation practice, the criteria used to compensate employees, compensation system design issues, employee benefits, the challenges of compensating key strategic employee groups, and pay and benefits around the world, preparing readers to assume the roles of successful compensation professionals. Also Available with MyManagementLab(R) This title is available with MyManagementLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134304217 / 9780134304212 Strategic Compensation: A Human Resource Management Approach Plus MyManagementLab with Pearson eText -- Access Card Package, 9/e Package consists of:
  • 0134320549 / 9780134320540 Strategic Compensation: A Human Resource Management Approach
  • 0134320573 / 9780134320571 MyManagementLab with Pearson eText -- Access Card -- for Strategic Compensation: A Human Resource Management Approach
  • ISBN/SKU: 
    9780134320540
    Publication Date: 
    2016-01-13
    0
    Publisher: 
    Publisher: 
    Pearson

    BUS 139: Employment Law For Human Resource Practice

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    $320.76
    $145.39
    $145.39 - $320.76
    New/Used: Used
    Packed with cutting-edge cases and hands-on applications, EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 5TH EDITION explains the major issues and rules of employment law and how they apply to your human resource career. The text addresses human resource practices associated with each stage of the employment process--from hiring, to managing, to firing. Clippings of current news stories, hypothetical situations, and real cases help you understand how legal concepts apply to business situations, while practical advice for what to do as a manager is summarized at the end of each chapter. Covering the most important employment law topics, the text is completely up to date with the latest legislation, new regulations, and recent case law. It includes extended coverage of the rights of vulnerable employees under the Americans with Disabilities Act, racial discrimination, the use of background checks, the Family Medical Leave Act, and more.
    ISBN/SKU: 
    9781305112124
    Publication Date: 
    2015-01-01
    0
    Author: 
    Publisher: 
    Publisher: 
    Cengage Learning

    BUS 150: Business Math Loose Leaf (Complete)

    BUS 150: Business Math Loose Leaf (Complete)
    $175.71
    ISBN/SKU: 
    9780321931443
    Publication Date: 
    2013-03-29
    0
    Author: 
    Publisher: 
    Publisher: 
    Pearson

    BUS 150: Business Mathmatics (Complete)

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    $255.00
    Business Math, Tenth Edition unlocks the world of math by showing how it is used in the business world. Written in a conversational style, the book covers essential topics such as banking, interest, insurance, taxes, depreciation, inventory, and financial statements. It carefully explains common business practices such as markup, markdown, and cash discounts-showing students how these tools work in small business or personal finance. Authors encourage self-starters from the beginning, with the review of basic math, annotated examples, stop and check exercises, skill builders and application exercises. This edition includes updated problem sets, new trends and laws, a revised financial statements chapter and the one-of-a-kind MyMathLab website (MyMathLab access available separately).
    ISBN/SKU: 
    9780133011203
    Publication Date: 
    2013-01-18
    0
    Author: 
    Publisher: 
    Publisher: 
    Pearson

    BUS 152: Operations Management Connect Access Code

    BUS 152: Operations Management Connect Access Code
    $185.75

    McGraw-Hill Connect(R) is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

    - SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
    - Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
    - Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
    - The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

    Complete system requirements to use Connect can be found here: http: //www.mheducation.com/highered/platforms/connect/training-support-students.html

    ISBN/SKU: 
    9781259948190
    Publication Date: 
    2017-05-09
    0
    Publisher: 
    McGraw-Hill Education

    BUS 153: The Lean Strategy

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    $38.13

    A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations

    A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed.

    Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You'll learn how to think--and then act--differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today's most pressing challenges

    ISBN/SKU: 
    9781259860423
    Publication Date: 
    2017-06-23
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    BUS 153: The Lean Turnaround Action Guide

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    $38.13

    This companion to The Lean Turnaround shows exactly how to use "lean leadership" to eliminate waste while increasing profitability and driving sustainability

    While many companies have attempted to become Lean, few have captured the full promise of this better way of business. In this compelling sequel to The Lean Turnaround, lean pioneer Art Byrne leads you through a step-by-step transformation in which he tackles all the key challenges that you will deal with.

    Lean is more than a tactic. Byrne reveals its power as a complete strategy that:

    *Dramatically boosts profit margins, earnings, and ultimately enterprise value by
    *Engaging every employee in a culture of continuous improvements where
    *Every person takes ownership for problem-solving and learning in order to
    *Deliver more value to the customer by identifying and removing waste--permanently.

    In The Lean Turnaround Action Guide, Byrne draws from his 30 years of experience leading Lean in more than 30 companies. By setting this book in a company based on his experience, he is able to identify and guide you through the many challenges you will face on your successful Lean turnaround.

    ISBN/SKU: 
    9780071848909
    Publication Date: 
    2016-10-17
    0
    Author: 
    Publisher: 
    Publisher: 
    McGraw-Hill Education

    BUS 171: Technical Communication Process & Product

    BUS 171: Technical Communication Process & Product
    $153.75
    $18.00
    $18.00 - $153.75
    New/Used: Used

    New and Used Available

    Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace.
    ISBN/SKU: 
    9780321864949
    Publication Date: 
    2013-01-19
    0
    Author: 
    Publisher: 
    Longman Publishing Group

    BUS 188: How 14: A Handbook for Office Professionals

    BUS 188: How 14: A Handbook for Office Professionals
    $171.04
    $107.07
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    $89.00

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    $111.53

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    $112.86

    From resume preparation to e-mail exchanges, effective business communication is essential to your professional success. HOW 14: A HANDBOOK FOR OFFICE PROFESSIONALS is your inside guide to communicating clearly and with confidence. Since 1975, HOW has been recognized as the leading reference source for business writers, office personnel, and students. Each new edition introduces the most recent changes in today's language and the latest developments in the current business environment to ensure you have the easy-to-understand, reliable reference manual you need for successful business communication. Detailed, precise information guides you in writing, formatting, and transmitting communications as well as utilizing the capabilities of social media. Unlike other reference books, HOW is specifically tailored as your single resource and learning guide for writing style, grammar, mechanics, and modern technologies in today's business or office environment.
    ISBN/SKU: 
    9781305586963
    Publication Date: 
    2016-01-04
    0
    Author: 
    Publisher: 
    Publisher: 
    Cengage Learning

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card

    BUS 201: Business Law & The Regulation of Business Loose-Leaf w/MindTap Access Card
    $143.00

    Loose-Leaf 12th edition and MindTap Access Card

    ISBN/SKU: 
    9781305927810
    0

    BUS 230: Computers in the Medical Office w/Medisoft V19 Access Code and Connect Access Code Bundle

    BUS 230: Computers in the Medical Office w/Medisoft V19 Access Code and Connect Access Code Bundle
    $259.66
    ISBN/SKU: 
    9781259742330
    0

    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20

    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20
    BUS 230: Computers in the Medical Office With Connect Access Card & Medisoft V 20
    $230.20
    ISBN/SKU: 
    9781260361360
    0

    BUS 230: Medical Office Administration

    BUS 230: Medical Office Administration
    $119.75
    New/Used: New

    Using a clear, hands-on approach to learning front office skills, Medical Office Administration, 4th Edition prepares you for a successful career as an administrative medical office assistant. Performing procedures with SimChart? for the Medical Office (SCMO), you'll practice day-to-day tasks as if you were in an actual office setting. This new edition adds updated content to support use of the electronic health record, new Affordable Care Act information, insurance/billing/coding content, and SCMO activities woven throughout the text. Covering administrative tasks from appointment scheduling to medical billing, this work text helps you develop the knowledge and skills you need to think critically and respond confidently to the challenges you'll encounter on the job. Access to SimChart for the Medical Office sold separately.

    ISBN/SKU: 
    9780323400756
    Publication Date: 
    2017-09-21
    0
    Author: 
    Publisher: 
    Publisher: 
    Saunders

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